Google My Business Improves Your Search Engine Optimization & Local Citations Did you know that one of the factors Google considers when deciding which sites to promote in search results is the consistency and accuracy of local listings? Google searches for businesses that have a consistent … [Read more...]
How is Google SEO different from Amazon SEO?
Differences between Google SEO and Amazon SEO: For quite some time, Google optimization for both organic and paid search (SEO and SEM) has been a common feature in internet marketing. However, optimization on Amazon appears to be in its infancy: just a small percentage of Amazon merchants have … [Read more...]
Marketing strategy to help small businesses survive pandemic related issues
The pandemic that has swept the world has been hard on almost all businesses, lives and workers across the globe. Those in full-time work in Britain have been put on furlough and others have unfortunately lost their jobs. If you were self-employed for less than three years prior to the outbreak, … [Read more...]
3 Simple, Time-saving Online Marketing Tools for Your Web-based Business
Any Entrepreneur knows that time is their most valuable resource. Money is of course a key resource too, and I wouldn’t downplay its importance. But time is truly finite, and that’s something to think about when planning your marketing activities. Marketing is one of those areas where you need to … [Read more...]
Traditional vs. Digital Marketing
The concern about the efficacy of digital marketing and traditional marketing is still ongoing. A lot of people claim that traditional marketing has been taken over by digital marketing. After many of the newspapers go digital, the marketing arena will change. Owing to the advent of smartphones and … [Read more...]